While the numerous certification agencies are a cause for confusion, customers recognize the more popular certification brands such as Green Key Global, Green Globe International, Energy Star and Green Seal and expect practices aligned with them in any hotel they visit, irrespective of its location.
Bonus points are given for design innovation and complying with region-specific criteria. Growing their own produce or buying local also stimulate regional economies and lessen the carbon footprint.
It is just good business.
While the industry battles the balance of low cost options, their smart, environmental friendly approach may fall on a non-existent audience. We teach students to craft business methods that match the sustainable vision by doing good for society while doing well for the company, by profiting others while turning a profit.
In genera,l they are all focused on energy and water conservation, indoor air quality, land use, solid waste management and environment sustainability.
One way is by giving guests the option to reuse their towels and sheets, thereby reducing the amount of water and energy that would be used to launder them. Take Marriott, for example. Initiatives like these not only minimize the impact on the environment by keeping millions of bars of soap from going into landfills; they save lives, too.
High energy prices as well as a preference by government agencies to hold meetings and conventions in green certified venues are other contributory factors. The tourist population has doubled in the last 20 years, and it is forecasted Going green in the hospitality industry double again in the next 20 years, totaling 1.
Certification and other initiatives help the industry to earn customer recognition and loyalty. Each certification plan is different based on its controlling criteria and the type of property it targets; whether a lodge, golf course or buildings covering a large area.
The use of land, materials such as paint and carpets, furniture, fixtures and equipment, cleaning supplies and food, lend themselves to eco-friendly practices. Beyond what the major chains are doing, eco lodges run by or in partnership with native people or tribes have popped up all over the tropics and beyond; examples include Guludo Beach Lodge in Mozambique, Africa and Posada Amazonas in the Peruvian Amazon.
Since its founding inClean the World has donated over 41 million bars of soap to countries. Their commitment to environmental conservation is viewed favorably by customers and the communities they operate in.
The industry is realizing that green practices contribute significantly to their bottom lines. Opportunities for research, leadership, and advocacy help students at GBSB Global Business School connect their education in Tourism and Hospitality Management with real-world problems. In addition to certification, some members of the hospitality industry are contributing to the greening effort by setting their own goals and priorities.
The hospitality industry must look further afield for innovative ways to stand apart and retain customer allegiance.
Managers of hotel properties, from bed and breakfast inns to large facilities are turning to certification as a means toward going green. Risk Management; Increased Brand Value. It has been especially pro-active around the mitigation of carbon emissions and last year, along with the International Tourism Partnership ITP and 12 major hotel chains including Hilton, Hyatt, Marriott and Starwood, launched the Hotel Carbon Measurement Initiative, which aims to help hotels reduce, measure and communicate their carbon footprints.
Witness Managementa hospitality management firm that manages 29 hotels in three states, has recently partnered with Clean the Worlda Florida-based charity that recycles partially-used soap and shampoo left behind in hotel rooms.
The Marriott chain reported saving as much as 17 percent in hot water and sewer costs at its hotels thanks to implementation of its Linen Reuse Program.
To address this, LEED certification is provided by property type, whether new, existing, school etc.
The hotel chain is celebrating its 50th anniversary by planting 10 million trees across the 34 countries in which it operates with the hope that the effort will help combat deforestation and global warming and attract more customers concerned about the state of the planet.
A hotel owner that applies for certification has to comply with standards set by the certifying agency. The website Economically Sound reports that a room hotel can conserve 72, gallons of water and gallons of laundry soap every year by placing the cards in its guest rooms.
The World Tourism Organization has identified ecotourism as the fastest growing market in the hospitality industry. Under its Environment Initiative, WTTC aims to solidify a global vision on how the tourism industry can foster sustainable development.
Hilton launched LightStay, a corporate responsibility performance measurement platform, to track how their hotels are managing water and energy usage, waste disposal, and more.
Many hotels buy their own linens and launder in house, reusing those linens that are not dirtied lessoning the use of water, detergent and greenhouse gases. Use of water has been reduced in some hotels via low-flow showerheads, toilet tank flow diverters, greywater recycling systems, and only offering drinking water upon request at hotel restaurants.
Hotel managers all over the world are actively contributing to going green in the hospitality industry.
Adopting environmentally responsible practices has become imperative to promote properties as destinations for such clients. However, most report recouping such costs within a year period with improved efficiency.The tourism and hospitality industry is finding that “going green” saves money and prevents pollution.
Pollution Prevention is source reduction and other practices that reduce or eliminate the creation of pollutants. As a professional in the hospitality industry, hotel sustainability is an issue you should pay attention to. Making greener choices for your hotel will save you money, but the real benefit is in meeting customer demand.
Read on to learn exactly why hotels should go green and how your hotel can benefit from this. Automobile Industry - Bailouts, Going Green and Hyundai Words | 14 Pages.
Auto Industry An important issue regarding business ethics is the theory of moral hazard which occurs when a person or business behaves differently when. How Hospitality is Going Green. Dec. The hospitality industry must look further afield for innovative ways to stand apart and retain customer allegiance.
At GBSB Global Business School, we recognize the aspirations of all people and the urgency of caring for our fragile planet. We teach students to craft business methods that match the. Hotel Industry Embraces Green Revolution Saving green by going green is where most of today's business focus is directed.
In these recessionary times, going green can make the difference in. To reduce and minimize the waste of resources, a new trend called “Going Green” has become popular in the hospitality industry. Going green is also referred to environment friendly hotels that produce less carbon footprint.Download