How can you access the right distribution channels? Marketing Research During the initial phases of the marketing plan development, several focus groups were held for both consumers of artistic jewelry as well as buyers from galleries.
The product can be focused by identifying who will purchase it. Price Are there established price points for products or services in this area? To ensure a marketing mix that is based in research and combines facts with innovation, a manager should go through the following systematic process: When we adhere to this maxim, everything else will fall into place.
Promotion Where and when can you get your marketing messages across to your target market? Two main criticisms and their Marketing mix jewelry These focus groups provided useful insight into the decision making process of these target customers.
Product Offering Contemporary Ti Design manufactures titanium jewelry. The first will be attendance including promotion with a booth at the various art shows and festivals through out the country. Include how you plan to reach a different demographic during these special sales opportunities and how you will reach your intended market throughout the rest of the year.
Evaluating Placement Options At this point the marketing manager needs to evaluate placement options to understand where the customer is most likely to make a purchase and what are the costs associated with using this channel.
For example, if you want to be known as a luxury store with products that are more expensive than others, provide justification for why you think the market will respond positively.
Remember that pricing may not have anything to do with a nearby jewelry store that is positioned differently; for example, a retail chain store known for affordability is targeting a different consumer than you are.
A specialist boutique or in a supermarket, or both? Through the use of this tool, the attempt is to satisfy both the customer and the seller. A comprehensive distribution network from a robust website and a network of galleries.
How and where will the customer use it? All of the products are designed and made by Steve. The flexibility to provide custom pieces. It is inert and hypoallergenic. Lauterborn put forward his customer centric four Cs classification in It will provide the following benefits to their customers: The placement strategy will help assess what channel is the most suited to a product.
Describing the Product A marketing plan always needs to describe the products that will be offered. By using direct marketing mailshots? Whatever the channel used, it is necessary for it to be suitable for the product, the price and the end user it is being marketed to.
This sample marketing plan was created with Marketing Plan Pro software. This road show occurred to determine customer acceptance of the product as well as to gauge demand.The situation analysis page of the mint-body.com jewelry sample marketing plan.
Transcript of MARKETING PLAN OF JEWELLERY. MARKETING PLAN FOR JEWELLERY Habib Jewels Business Philosophy Creativity in production Jewellery Jewelry Product Ring Bangle Necklace Brooch Gemstone collaboration with the celebrities and designers by included the accessories from Habib for brand awareness.
In order to put together a marketing plan for jewelry stores it is vital to understand not only the marketplace, but how you will take advantage of your market position.
The marketing strategy will seek to create customer awareness regarding unique products offered, develop the customer base, and work toward building a network of galleries as distributors. The message that Contemporary Ti Design will communicate is that Ti Designs is a unique, custom craftsmen of artistic jewelry.
The marketing mix is also known as the “Four Ps of Marketing” Product Strategy Product strategy defines how a company differentiates its product with design, features, packaging, warranties, etc. The marketing mix helps you define the marketing elements for successfully positioning your market offer.
One of the best known models is the 4Ps of Marketing, which helps you define your marketing options in terms of product, place, price, and promotion.Download